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Specialty playbooks.
Each playbook covers the vertical-specific architecture, including the capacity model, intake posture, compliance work, attribution detail, and the shape of a typical engagement.
Industries
Vertical-specific revenue infrastructure for every major healthcare category.
Each healthcare specialty buys differently, schedules differently, and reports differently. Rocklane ships a dedicated playbook for each, all built on one shared infrastructure.
10
Specialty playbooks
30-day
Production install
1
Shared infrastructure
0
Non-healthcare clients
Healthcare is not one market, but rather a dozen. The buyer journey for a parent choosing a pediatric dentist looks nothing like the journey for a couple choosing a fertility clinic, or for an executive evaluating a concierge program, or for a 55-year-old considering LASIK. Pretending otherwise is why most generic healthcare marketing agencies underperform. When a generic template is pushed across every category, the verticals where it doesn't fit are blamed for being difficult, and the practice's spend underperforms quietly.
Rocklane's model is the opposite. Healthcare is the only sector we serve, and within healthcare we ship a dedicated vertical playbook for each major category, including DSOs and multi-location dental, dental and orthodontics, dermatology, plastic surgery, med-spa and aesthetics, orthopedics and surgical specialty, mental and behavioral health, concierge and direct primary care, vision and ophthalmology, and women's health and fertility. The intake posture, the acquisition model, the compliance work, and the reporting layer are all configured per vertical on top of one shared infrastructure.
Pick the closest match below to see the dedicated playbook.
Pick your specialty
Dedicated playbooks per category.
DSOs & multi-location dentalCentralized revenue infrastructure for DSOs and multi-location dental groups.Roll-up dental groups, emerging DSOs, and multi-state platforms.See the playbook Dental & orthodonticsProduction-grade infrastructure for dental and orthodontic practices.Single- and small-group general dentistry, pediatric, ortho.See the playbook DermatologyRevenue infrastructure for medical, surgical, and cosmetic dermatology.Medical, surgical, and cosmetic dermatology practices.See the playbook Plastic surgeryCash-pay revenue infrastructure for plastic surgery practices.Cosmetic and reconstructive plastic surgery practices.See the playbook Med-spa & aestheticsSpeed-to-lead revenue infrastructure for med-spas and aesthetic practices.Med-spas, injectables, lasers, and body aesthetics.See the playbook Orthopedics & surgical specialtyRevenue infrastructure for orthopedic and surgical specialty practices.Orthopedics, spine, ENT, urology, GI, and ASCs.See the playbook Mental & behavioral healthRevenue infrastructure for mental health and behavioral programs.Therapy practices, psychiatry, IOP/PHP, addiction.See the playbook Concierge & direct primary careMembership-grade revenue infrastructure for concierge and DPC.Concierge medicine, DPC, executive health, longevity.See the playbook Vision & ophthalmologyRevenue infrastructure for ophthalmology, LASIK, and optometry.Ophthalmology, LASIK / refractive, optometry groups.See the playbook Women's health & fertilityRevenue infrastructure for OB/GYN, fertility, and wellness practices.OB/GYN, fertility / IVF, hormone & wellness clinics.See the playbook
Frequently asked
Common questions from buyers.
- Why does Rocklane build a separate infrastructure per healthcare specialty?
- The buyer journey, payer mix, intake nuance, capacity model, and compliance posture are materially different across dental, dermatology, plastic surgery, med-spa, behavioral health, surgical specialty, and concierge medicine. A generic healthcare marketing template underperforms in every one of them.
- Do you only serve the specialties listed here?
- These are the categories we have shipped against the most. We also work with adjacent specialties, including urgent care, allergy, podiatry, audiology, and integrative medicine, on a case-by-case basis. Healthcare is the only sector we serve, and we do not take work outside it.
- Can a multi-specialty group use Rocklane across all of its lines?
- Yes. Multi-specialty groups operate each line on the right vertical playbook (dental on the dental playbook, derm on the derm playbook, and so on) under one shared infrastructure and one rolled-up reporting view.
- How quickly can a vertical-specific install go live?
- The standard target is 30 days from kickoff to production for a single-vertical install. Multi-vertical groups stage launches sequentially starting with the highest-leverage line.
Related revenue systems
Keep exploring the infrastructure.
All Infrastructure ModulesThe shared infrastructure that powers every vertical playbook.Read more Healthcare Revenue InfrastructureOur architecture across categories, broken down layer by layer.Read more InsightsLong-form articles on healthcare-specific acquisition, intake, and attribution.Read more
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