Revenue infrastructure for medical, surgical, and cosmetic dermatology.

The cash-pay cosmetic patient and the insurance-based medical patient are different buyers. Cosmetic patients respond to aesthetic creative and provider personality within a shorter decision window. Medical patients prioritize authority and insurance clarity. Treating both with the same campaign is why most dermatology marketing underperforms.

Rocklane runs these as separate acquisition motions on a shared infrastructure. This ensures data is unified while the spend remains distinct.

Most cosmetic patients book a consult before a procedure. The ratio of consults that convert to treatment is the highest-leverage number in the practice. Rocklane instruments the consult-to-treatment funnel as a primary metric and engineers the post-consult sequence to improve conversion.

Patients often book with a specific provider rather than the practice as a whole. The AI receptionist handles these requests by knowing which providers see which lines and what their availability looks like. This results in fewer missed opportunities and more booked consults.

Rocklane reports on each line as a distinct P&L. This includes cosmetic CAC and revenue per provider, surgical referral source, and medical schedule density. The dashboard makes the economics of each line clear so that spend goes where it compounds most effectively.